Here’s what matters to young UAE travellers

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A recent study from Wyndham Hotels & Resorts uncovers some exciting insights into how Gen Z travellers in the UAE are approaching travel.

From cultural connections to digital tools, this next generation of explorers is redefining travel as we know it.

Here’s a look at the key trends shaping their journeys.

1. Social media as the travel guide

For UAE’s Gen Z, social media platforms like Instagram and TikTok are not just for entertainment; they’re key tools for travel inspiration. In fact, 26 per cent of Gen Z travellers in the UAE say that these platforms are their biggest travel influences, helping them decide where to go, what to do, and how to get there.

2. Self-planned, AI-assisted travel

Gone are the days of relying solely on travel agents. Gen Z is all about self-planning. A staggering 79 per cent of UAE Gen Z respondents either already use or are excited to use AI tools to design their dream getaways, putting the power of travel planning at their fingertips.

3. Purposeful travel

For this generation, travel isn’t just about taking a break; it’s about purpose. The top motivator for travel is to unwind and disconnect (32 per cent ), followed by exploring new cultures and seeking adventure. This trend reflects a broader shift towards experience-first travel that contributes to personal growth and development.

4. Women are leading the charge

Gen Z women in the UAE are travelling internationally at a higher rate than their male counterparts. 54 per cebt of women have travelled abroad in the last six months, compared to just 34 per cent of men.

This trend highlights the growing independence and mobility of young women in the region, who are eager to explore the world on their own terms.

5. Travel is a priority, not a luxury

Travel has become an essential part of life for many young UAE residents. Gen Z is proving that they’re willing to cut back on material goods to make room for experiences that offer personal meaning and cultural connection.

In fact, 41 per cent of Gen Z respondents in the UAE travelled internationally in the past six months, with many prioritising travel over other expenses.

6. The desire for authentic, culturally immersive stays

When it comes to accommodations, Gen Z wants to stay somewhere that offers more than just a bed. 63 per cent of UAE Gen Z respondents prefer hotels that reflect local culture, whether it’s through design, food, or curated experiences.

This generation is looking for a deeper connection to the places they visit, and they’re gravitating toward brands that are rooted in the local community.

7. Eco-conscious travel choices

Sustainability is a top priority for Gen Z, both in terms of the environment and the experiences they seek. More than half (55 per cent ) of Gen Z respondents in the UAE choose sustainable transport options, and over a third (36 per cent) actively look for eco-friendly hotels when booking their stays.

This generation is seeking out destinations and properties that align with their values and contribute to a lower environmental footprint.

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