TikToks shift travel inspiration to a new direction

Instead of chasing the usual overseas dream, Aussies are rediscovering local adventures that rival international hotspots as TikToks shift travel inspiration towards domestic Australian locations.

Hashtags like #SeeAustralia (40.5K posts) and #VisitAustralia (22.8K posts) are fuelling this shift, inspiring travelers to swap their overseas plans for incredible experiences at home.

Top 10 locations, with the hashtag #TravelAustralia:

• Lord Howe Island: A secret paradise – remote, exclusive, and breathtakingly beautiful. It feels like stepping into a tropical escape like Hawaii or Bora Bora, but it’s right here in Australia. Unlike other hotspots, it remains peaceful and uncrowded.
• The Pinnacles, Eden: An otherworldly desert landscape with striking ochre-hued formations that look like something from Mars. Easily accessible from Perth, making it a great day trip for adventurers and content creators.
• Josephine Falls: A natural waterslide carved into smooth rock formations, leading into crystal-clear pools. Surrounded by lush rainforest, it’s an unforgettable outdoor experience.
• Blue Mountains – Grand Canyon Hike: Not your average hike – this hidden gem feels like a secret trail. Moss-covered paths, cascading waterfalls, and dense ferns create a stunning, immersive experience. Just a couple of hours from Sydney, it’s the perfect weekend escape.
• Daintree Rainforest: The world’s oldest tropical rainforest, making it a must-visit destination. Easy to pair with a trip to Port Douglas or the Great Barrier Reef, and packed with hidden swimming holes and wildlife encounters.
• Yorke Peninsula: An underrated coastal destination featuring pristine beaches without the crowds. Perfect for road trips and weekend getaways from Adelaide.
• Mount Murchison: A rugged Tasmanian hike that remains undiscovered by most travelers. Its untouched beauty makes it ideal for nature lovers seeking fresh, off-the-beaten-path adventures.
• Port Noarlunga: A top snorkeling destination with vibrant marine life just off the jetty. The clear, calm waters make it accessible for all skill levels, and it’s conveniently located near Adelaide for a quick escape into nature.
• Ningaloo Reef: A quieter, more intimate alternative to the Great Barrier Reef, offering a truly untouched vibe. Visitors have the rare opportunity to swim alongside majestic whale sharks.
• Fraser Island: The world’s largest sand island, where rainforests, freshwater lakes, and golden beaches converge in one extraordinary location.